Lisa Dennis

President, Knowledgence Associates

Lisa Dennis is a global marketing and sales strategist, consultant, and author. Her consulting practice focuses on value proposition and messaging development, marketing strategy, ABM, and sales enablement content and programs. She is a mentor at Techstars and has coached over 70 start-ups on developing clear, differentiated value propositions that drive engagement with investors and new customers. She is the author of Value Propositions that Sell: Turning Your Message into a Magnet that Attracts Buyers. and her upcoming book The Messaging Playbook: Win Deals with Content and Conversations that Matter (Spring of 2022). She works with enterprise companies in technology, manufacturing, professional services, healthcare and more, including Akamai, FedEx, HP, IBM, Microsoft, Salesforce, SAS, Tufts Health Plan, and Verizon.

    3.00 pm ET

    Day 2 [AMER]

    Track 2: Grow: How to Build and Scale a High-Performing Global Sales Team

    Join us and hear from sales leaders on how to keep their global teams motivated, on track, and working energetically towards the same goal. The panel will share their experience building high performing sales teams and discuss what every leader should know as they begin scaling their team internationally.  

    You’ll learn:   

    • When is the right time to make your first international sales hire?  
    • What are some of the signs it’s time to scale globally, or simply add a new market?  
    • What are some of the best systems and process you can put into place to help your international sales team find success?