Betsy Bula

All-Remote Evangelist, GitLab

As an All-Remote Evangelist at GitLab, Betsy focuses on sharing the company's all-remote brand with the world, helping others embrace the future of work. Prior to joining the All-Remote Marketing team, she spent her career in employer branding and recruitment marketing for high-growth tech companies. When Betsy is not in her home office in Raleigh, NC, she loves spending time outdoors with her husband and their golden retriever.

    2.00 pm ET

    Day 2 [AMER]

    Understanding The 3 Tenets of Company Growth: Culture, Language, and Identity

    Companies of all sizes are hiring people anywhere in the world, but many of them are transferring existing processes and policies to a new country or region without understanding the local laws, employee expectations, and cultural differences, and this will simply not do when it comes to growth.  

    Join a live panel session to learn about how to create strong relationships with colleagues and customers across the globe, and also you will learn: 

    • Why talent retention and growth start as early as the first interview and into the onboarding process.  
    • How communication has to change and become asynchronous in the era of remote work.  
    • How to build a team identity that allows space for diversity and individualism, while encouraging collaboration.